Orignally posted  here . With permission from Carlo Ople.  Last Saturday AlDub, the phenomenal segment of Eat Bulaga, shattered local (and maybe even regional and global) Twitter records as they recorded over 25M tweets for the hashtag #ALDubEBforLove in less than 24 hours. This was truly an unprecedented feat in the history of social media in the Philippines. The big question now on everyone’s mind is how does AlDub keep doing it? There are four critical factors that deliver the tweets and quite possibly even the ratings for the program. #AlDubNation: Organized and Not Just Rabid Fandom The fans of the show have organized themselves into a massive alliance consisting of various geographies all over the world. There are specific Twitter accounts that are considered leads for cities and countries (for OFWs). These accounts have thousands of followers ranging from 20,000 to 50,000. When a final hashtag is agreed upon, all of these “lead” accounts kick-in and they al...